The Linking of the Organization to Its Individual Customers, Employees

question 173

Multiple Choice

The linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefit is referred to as

• A) relationship marketing.
• B) exclusive dealing.
• C) loyalty marketing.
• D) customer relationship management.
• E) symbiotic marketing.

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Definitions:

Lease Agreement

A contract between a lessor and lessee that outlines the terms under which property is rented.

Depreciated

Refers to an asset that has decreased in value over time, typically due to wear and tear or obsolescence.

Sales Commission

A payment made to salespersons, often calculated as a percentage of sales revenue, for meeting or exceeding sales targets.

Maintenance

The activities and expenses related to the ongoing upkeep and repair of assets to ensure their functionality and efficiency.