In Marketing, Each ________ Consists of People Who Are Relatively

question 207

Multiple Choice

In marketing, each ________ consists of people who are relatively similar to each other in terms of their consumption behavior.

• A) market segment
• B) demographic cluster
• C) organizational buyer group
• D) ultimate consumer group
• E) qualified prospect group

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Definitions:

Social Responsibility

The obligation of individuals and organizations to act in ways that benefit society at large, beyond their own interests or profits.

Obstructionist Strategy

A corporate social responsibility strategy that tries to avoid and resist pressures for social responsibility.

Economic Responsibility

The obligation of an organization to make decisions and take actions that will contribute to the economic well-being of society.

Classical View

A perspective on management and organizational theory that emphasizes efficiency, hierarchical structure, and the importance of planning and formal procedures.