Which Statement About 3M's Marketing Program for Post-It Flag Highlighters

question 189

Multiple Choice

Which statement about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

• A) In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• B) Paralegals were initially the intended target market for the Post-it Flag Highlighter.
• C) David Windorski, a 3M inventor, developed the Post-it Flag Pen for the office worker segment.
• D) The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
• E) In development of the Post-it Flag Highlighter, David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.

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Definitions:

Managerial Accounting Report

A document that provides detailed financial information intended to help managers in decision-making processes.

Operating Costs

Expenses associated with running a business's core activities, excluding the cost of goods sold.

Planning

A phase of the management process whereby objectives are outlined and courses of action determined.

Managerial Accounting

The process of identifying, measuring, analyzing, and communicating financial information to managers for the purpose of achieving organizational goals.