Which Statement About 3M's Marketing Program for Post-It Flag Highlighters

question 189

Multiple Choice

Which statement about 3M's marketing program for Post-it Flag Highlighters and Post-it Flag Pens is most accurate?

• A) In his first attempt, David Windorski, a 3M inventor, designed the Post-it Flag Highlighter in exactly the right way to appeal to its target market.
• B) Paralegals were initially the intended target market for the Post-it Flag Highlighter.
• C) David Windorski, a 3M inventor, developed the Post-it Flag Pen for the office worker segment.
• D) The Post-it Flag Highlighter was not successful and was deleted from the Post-it Flag product line.
• E) In development of the Post-it Flag Highlighter, David Windorski examined similar products of 3M's major competitors and simply made changes that would provide the "wow" factor.

---

Definitions:

Gun Control

Laws or policies designed to regulate the manufacture, sale, transfer, possession, modification, or use of firearms by civilians.

Men

Refers to adult human males, often discussed in studies related to gender differences, social roles, or demographic analysis.

Sampling Distribution

Distribution of statistics for samples randomly drawn from populations.

Sample Means

The arithmetic average of a set of values taken from a larger population, used in statistics to estimate the population mean.