Kraft Produces Lunchables, a Prepackaged Meal Usually Consisting of Several

question 190

Multiple Choice

Kraft produces Lunchables, a prepackaged meal usually consisting of several crackers, small slices of meat, and small slices of cheese. Other items in the product line contain small bottles of Chiquita Strawberry Banana Fruit smoothie, Capri-Sun juice, or Kool-Aid. The box is bright yellow and the quantity of food contained within it is small. The target market for Kraft Lunchables is most likely

• A) parents with school-age children who pack a simple healthy lunch for them.
• B) businesspeople looking for a satisfying breakfast at the office.
• C) business travelers on the run.
• D) teenagers who have missed a meal for after-school activities.
• E) baby boomers who are trying to lose weight.

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Definitions:

Eating Disorder

A mental disorder characterized by abnormal eating habits that negatively affect a person's physical or mental health.

Self-induced Vomiting

is an unhealthy behavior often linked to eating disorders, where an individual purposely vomits to prevent weight gain or relieve discomfort.

Bulimia Nervosa

A condition in which a person develops a cycle of “bingeing,” or overeating enormous amounts of food at one sitting, and then using unhealthy methods to avoid weight gain.

Severe Depression

A psychological ailment manifested by an enduringly low mood or disinterest in hobbies, substantially interfering with normal life.