The Pricing Strategy for 3M's Post-It Flag Highlighters Was to

question 121

Multiple Choice

The pricing strategy for 3M's Post-it Flag Highlighters was to

• A) match its principal competitors' highlighters' prices.
• B) charge a price that would be reasonable to the target customer segment and provide a profit to distributors and itself.
• C) set an initially low price with the intent of bringing down the price even further later if sales were less than anticipated.
• D) place the product in discount office supply retailers to make it easier to purchase.
• E) use the same pricing strategy as its 3M's Post-it Flag and Post-it Note offerings.

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