Based on the Marketing Program 3M Developed for Its Post-It

question 42

Multiple Choice

Based on the marketing program 3M developed for its Post-it Flag Highlighters and Post-it Flag Pens, one can conclude that

• A) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are identical.
• B) the market segments for Post-it Flag Highlighters and Post-it Flag Pens are not realistic.
• C) the Post-it Flag Highlighters and Post-it Flag Pens are priced unreasonably for the target markets.
• D) the prices for 3M's Post-it Flag Highlighters and Post-it Flag Pens are set to maximize 3M's profits, not its distributors' profits.
• E) the promotion strategy is designed to increase awareness among potential users.

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Definitions:

Income

Funds that are earned, frequently on a consistent schedule, from labor or investing activities.

Real GDP per Person

An economic metric that measures the value of all finished goods and services produced within a country in a year, adjusted for inflation, and divided by the total population.

Life Expectancy

Life expectancy is the statistical measure of the average time an organism is expected to live, based on factors such as the year of their birth, current age, and demographic factors.

Literacy Rates

The percentage of people who are able to read and write within a specific population.