The Idea That an Organization Should Strive to Satisfy the Needs

question 114

Multiple Choice

The idea that an organization should strive to satisfy the needs of consumers while also trying to achieve the organization's goals reflects the

• A) concept of synergy.
• B) marketing concept.
• C) principle of customer relationship management.
• D) societal marketing concept.
• E) consumerism concept.

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Definitions:

John Locke

A 17th-century English philosopher and political theorist, often credited as a founder of modern liberal democracy and known for his theories on the social contract and natural rights.

Inhumanity

The quality of lacking compassion or mercy; acts that are cruel and brutal.

Slave Trade

The forced transportation and sale of African people to the Americas and other parts of the world, a central element of global economic history until the 19th century.

Consent of the Governed

A political concept that suggests government's legitimacy and moral right to use state power is only justified and lawful when consented to by the people or society over which that power is exercised.