The Internal Response That Customers Have to All Aspects of an Organization

question 49

Multiple Choice

The internal response that customers have to all aspects of an organization and its offerings is referred to as

• A) customer experience.
• B) relationship marketing.
• C) internal customer audit.
• D) internal marketing.
• E) customer relationship management.

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Definitions:

Economies of Scale

The cost advantage that arises with increased output of a product, resulting in a decrease in fixed and variable costs per unit.

Standardized Products

Goods or services that are uniform in quality and performance, manufactured or delivered according to set specifications to ensure consistency and interchangeability.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, commonly referred to as the 4Ps: product, price, place, and promotion.

Four P's

A marketing mix model that consists of Product, Price, Place, and Promotion, used to consider the key factors in marketing a product or service.