In Marketing, Utility Refers to

question 48

Multiple Choice

In marketing, utility refers to

• A) the number of alternative uses or benefits that can be provided by a single product or service.
• B) the adaptability of a marketing program to adjust to changes in the marketing environment.
• C) the benefits or customer value received by users of the product.
• D) the fixed costs associated with the production of a single unit of a product within a product line.
• E) the variable costs associated with the production of a single unit of a product within a product line.

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Definitions:

Driver's Privacy Protection Act

A U.S. law that restricts the disclosure of personal information gathered by state Departments of Motor Vehicles.

Right To Privacy

The individual's right to keep their personal information private and protected from unauthorized disclosure.

Privacy Rights

Legal provisions and practices aimed at protecting individuals' personal information from unauthorized access, use, or disclosure.

License Plate Reader

A technology used to automatically capture and read the license plates of vehicles.