In Marketing, Utility Refers to

question 48

Multiple Choice

In marketing, utility refers to

• A) the number of alternative uses or benefits that can be provided by a single product or service.
• B) the adaptability of a marketing program to adjust to changes in the marketing environment.
• C) the benefits or customer value received by users of the product.
• D) the fixed costs associated with the production of a single unit of a product within a product line.
• E) the variable costs associated with the production of a single unit of a product within a product line.

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Definitions:

Harlem Renaissance

An intellectual, social, and artistic explosion centered in Harlem, New York, during the 1920s, celebrating African American cultural expression.

Artistic Expression

The use of creative skills in the form of art to convey feelings, thoughts, or ideas.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually comes to trigger a conditioned response.

Unconditioned Stimulus

In classical conditioning, a stimulus automatically elicits a response without the need for prior learning.