Elements in a Marketing Plan Depend on Who the Audience

question 76

Multiple Choice

Elements in a marketing plan depend on who the audience is and what its purpose is. For example, the marketing plan for an internal audience would

• A) be informally written.
• B) contain specific financial details.
• C) point the direction for future marketing activities.
• D) explain organization and structure.
• E) provide biographical information of key players.

Recognize the needs and protections of the elderly and immunocompromised patients in a medical environment.

Understand the importance of safety and accessibility in office design for patients with special needs.

Identify legal and health care frameworks affecting patient care.

Understand ergonomic principles for setting up a computer workstation.

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Definitions:

Market Value

The contemporary rate at which a marketplace allows the purchase or sale of an asset or service.

Paid-In Capital

Funds received from investors in exchange for common or preferred stock.

Dividend Preference

A feature of preferred shares granting holders the right to receive dividends before common shareholders in the event of a dividend distribution.

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock, often with dividends that are paid out before those of common shareholders.