Which of These Statements Regarding the Use of Photos in the Body

question 81

Multiple Choice

Which of these statements regarding the use of photos in the body of a marketing plan is most accurate?

• A) Photos should always appear in black and white or they lose their effectiveness.
• B) Photos should always appear in color, regardless of the additional cost, since the overall effect is more professional than simply black-and-white images.
• C) Photos should include a brief caption that ties them to the text and highlights the reason for being included.
• D) If a photo is important enough to be included in the body of a marketing plan, it should require no further information.
• E) Photos should never take up more than one-eighth of the page if they are used in the body of a marketing plan rather than in an appendix.

---

Definitions:

Directly Related

Having a direct connection or relevance to another factor, typically implying a cause-and-effect relationship or close association.

Direct Materials

Raw materials that can be directly attributed to the production process of a specific product.

Direct Labor

The cost associated with the work of employees directly involved in the production of goods or services.

Departmental Overhead Rate Method

A costing method that calculates different overhead rates for each department within a factory, based on each department's specific operational costs.