The Three Key Elements of the Promotion Strategy Section in the Paradise

question 80

Multiple Choice

The three key elements of the promotion strategy section in the Paradise Kitchens marketing plan are

• A) quantity discounts, in-store demonstrations, a chili eating contest.
• B) bundle pricing with a chili bowl, in-store demonstrations, and cents-off coupons.
• C) a chili eating contest, in-store demonstrations, and cents-off coupons.
• D) a contest for the best new slogan, a chili eating contest, and free taste tests at major grocery chains.
• E) in-store demonstrations, recipes, and cents-off coupons.

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Definitions:

Maximize Benefits

The act of making the best or most effective use of a situation, opportunity, or resource to gain the greatest advantage or value.

Minimize Costs

Strategies or actions taken to reduce expenses and financial outlays in business operations or personal budgets.

Hochschild

Arlie Russell Hochschild, a sociologist known for her research on emotions, gender roles, and the division of labor in families and workplaces.

Bill Collectors

Individuals or agencies responsible for pursuing the collection of debts owed by individuals or businesses.