The SWOT Analysis Section of a Marketing Plan Identifies a Company's

question 47

Multiple Choice

The SWOT analysis section of a marketing plan identifies a company's

• A) new technological innovations.
• B) strengths, weaknesses, opportunities, and threats.
• C) marketing program.
• D) barriers to entry.
• E) sustainable competitive advantages.

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Definitions:

CPU

Central Processing Unit, the primary component of a computer that performs most of the processing inside a computer.

Output Module

A component in a control system that sends signals or power from the system to the external environment.

PLC System

A PLC system (Programmable Logic Controller) is a digital computer used for automation of electromechanical processes, such as control of machinery on factory assembly lines.

Programming Terminal

A combination of keyboard and monitor used to insert, modify, and observe programs stored in a PLC.