Paradise Kitchens Uses the Following Type Face/font Style Choices: Customer

question 61

Multiple Choice

Paradise Kitchens uses the following type face/font style choices: Customer Analysis (B-level: bold) and Customer Characteristics (C-level: bold/italics) to indicate that

• A) Customer Characteristics and Customer Analysis are synonymous and can be used interchangeably.
• B) Customer Analysis is a subcategory of Customer Characteristics.
• C) Customer Analysis is the name of a secondary source and Customer Characteristics refers to internally collected primary data.
• D) Customer Analysis is the formal marketing term and Customer Characteristics is the layman's term.
• E) Customer Characteristics is a subcategory of Customer Analysis.