Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

• A) give a broad general overview.
• B) function as a sales document.
• C) be more informally written.
• D) be directed to the people who would be affected by it.
• E) be directed to the people who must implement the plan.

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Definitions:

Lying

The act of communicating false statements with the intention to deceive.

Human Language

A complex system of communication that uses syntax, semantics, and phonetics to convey meaning and express thought.

Communication Systems

Structured sets of protocols and conventions for exchanging information among individuals or groups, including languages and digital networks.

Infinite Number

A quantity that is larger than any assignable quantity or countable number.