The Greatest Single Factor in a New Product's Failure Is

question 56

Multiple Choice

The greatest single factor in a new product's failure is

• A) a lack of advertising and promotion.
• B) attempting to reach a target market that is too small.
• C) too few competitors.
• D) insignificant points of difference.
• E) lack of experienced management.

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Definitions:

Enforceable

Capable of being put into effect or action according to legal principles or regulations.

Contract

A formal agreement among two or more participants that is legally binding and enforceable.

Sue

To initiate legal proceedings against another party in order to seek remedy or damages.

Intoxicated

The condition of being under the influence of alcohol or drugs to the extent of losing control over physical and/or mental faculties.