The Marketing Program Section of a Marketing Plan Consists of

question 57

Multiple Choice

The marketing program section of a marketing plan consists of

• A) the four marketing mix elements.
• B) the five environmental forces.
• C) the financial forecasts for the industry and the company itself.
• D) the target market identification and market segment selection.
• E) the specific steps that will be taken to implement the plan.

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Definitions:

Accomplish Tasks

The act of successfully completing specific activities or objectives.

Team Effectiveness

The measure of a team's ability to achieve its goals and objectives in an efficient and timely manner.

Resource Inputs

The raw materials, labor, and other resources used in the production of goods and services.

Team Process

The sequence of actions, interactions, and methods used by a team to achieve its objectives efficiently.