Charts Are Often Used in the Implementation Section of a Marketing

question 71

Multiple Choice

Charts are often used in the implementation section of a marketing plan to

• A) prioritize marketing activities and set deadlines.
• B) assign tactical marketing decisions and specify target markets.
• C) prioritize marketing activities and assign resources.
• D) specify target markets and assign resources.
• E) set deadlines and assign responsibilities for tactical marketing decisions.

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Definitions:

Scarcity Principle

A psychological principle suggesting that people find items and opportunities more valuable when they are perceived as scarce or limited.

Disrupt-then-reframe Technique

A sales technique that initially creates confusion or disruption in the consumer's mind, then offers a simple, positive reframe to encourage purchase.

Breaking up Attention

The act of dividing one's focus between multiple tasks or stimuli, which can reduce the effectiveness of cognitive processing.

Persuasion

An attempt to change a person’s attitude.