Elements in a Marketing Plan Depend on Who the Audience

question 70

Multiple Choice

Elements in a marketing plan depend on who the audience is and what the purpose is. For example, the marketing plan for an external audience would

• A) give a broad general overview.
• B) function as a sales document.
• C) be more informally written.
• D) be directed to the people who would be affected by it.
• E) be directed to the people who must implement the plan.

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Definitions:

Department of Labor

A government agency responsible for occupational safety, wage standards, unemployment insurance benefits, re-employment services, and some economic statistics.

Unconscionable

A term used to describe a contract or agreement that is so unjust or overwhelmingly one-sided in favor of one party that it is deemed unenforceable under the law.

Interpret

To explain or provide the meaning of something, often used in the context of translating legal texts, artworks, or other complex materials.

Void

A term referring to a contract or legal obligation that is deemed invalid or unenforceable.