Which of the Following Balanced Scorecard Perspectives Focuses on Customer

question 52

Multiple Choice

Which of the following balanced scorecard perspectives focuses on customer service issues?

• A) Financial.
• B) Customer.
• C) Internal Business Process.
• D) Learning and Growth.

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Definitions:

Investement Account

An account held at a financial institution that contains securities, cash, and other assets that an individual or entity is investing in.

Debt Investments

Investments in bonds or other debt instruments where the investor lends money to an entity in exchange for interest payments and the return of principal at maturity.

Available-For-Sale

A classification for financial assets indicating they are neither held for trading purposes nor intended to be held to maturity, and therefore can be sold.

Equity Securities

Financial instruments representing ownership interest in a company, such as stocks, which provide rights to dividends and capital gains.