Benchmarks Are Used to Evaluate the Performance of an Activity

question 27

Multiple Choice

Benchmarks are used to evaluate the performance of an activity or operation relative to other organizations or other parts of one's own organization. Which of the following is not a guideline for using benchmarks to evaluate performance?

• A) Benchmarks should only be used for nonfinancial measures.
• B) Do not benchmark everything at the best-in-the-business level.
• C) Benchmark only best-in-the-business activities that are important.
• D) Use internal benchmarks for less important activities or operations.

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Definitions:

Unique

Being the only one of its kind; unlike anything else.

Negative Connotations

The unfavorable associations or implications that words, symbols, or concepts may carry, influencing perceptions and attitudes.

Brand Asset

Any valuable component, tangible or intangible, that is associated with a brand and contributes to the equity of the brand.