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Lincoln, Inc Projected Sales Are 7,500 Units Per Year

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Essay

Lincoln, Inc. is considering the introduction of a new music player with the following price and cost characteristics:
 Sales price $125 each  Variable costs 75 each  Fixed costs 180,000 per year \begin{array} { l c } \text { Sales price } & \$ 125 \text { each } \\\text { Variable costs } & 75 \text { each } \\\text { Fixed costs } & 180,000 \text { per year }\end{array}
Projected sales are 7,500 units per year.
Required:
(consider each question independent of each other):
(a) What will the operating profit be?
(b) What is the impact on operating profit if the selling price per unit decreases by 15%?
(c) What is the net income if variable costs per unit increase by 15% and Lincoln has a 38% tax rate?


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