The Approaches and Activities of Managers in Short-Run and Long-Run

question 81

Multiple Choice

The approaches and activities of managers in short-run and long-run planning and control decisions that increase value for customers and lower costs of products and services are known as ________.

• A) value chain management
• B) enterprise resource planning
• C) cost management
• D) customer value management

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Definitions:

Marketing Channel

The paths or routes that products and services take from the time they are produced until they are purchased by consumers, including intermediaries such as distributors and retailers.

Horizontal Price Fixing

Occurs when competitors that produce and sell competing products collude, or work together, to control prices, effectively taking price out of the decision process for consumers.

Experience Curve Effect

Refers to the drop in unit cost as the accumulated volume sold increases; as sales continue to grow, the costs continue to drop, allowing even further reductions in the price.

Unit Cost

The cost incurred to produce, acquire, or sell one unit of a product or service, calculated by dividing total costs by the number of units.