As Smoking Becomes Less and Less Attractive in Many Countries

question 30

Multiple Choice

As smoking becomes less and less attractive in many countries, lighter firm Zippo has faced a 50 percent decline in sales levels. They have begun to offer lanterns, hand warmers, outdoor tools, cooking accessories, fragrances, and watches in hopes of leveraging their "rugged, durable, made in America, iconic" image. Which of the following strategies are Zippo executives using?

• A) Forward vertical integration
• B) Market penetration
• C) Related diversification
• D) Market development
• E) Backward vertical integration

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Definitions:

Standard Normal Distribution

A normal distribution with a mean of zero and a standard deviation of one, used in statistical analyses.

Probability

A statistical metric that indicates the extent of the chance of an event taking place, expressed within the range from 0 (no chance) to 1 (absolute certainty).

Binomial Probability Experiment

An experiment or process that has exactly two possible outcomes (success or failure) for each trial and where the probability of success is the same for each trial.

Probability

The measure of the likelihood that an event will occur, quantified between 0 and 1, where 0 indicates impossibility and 1 indicates certainty.