In the BCG Matrix, Profits from _____ Should Not Be

question 50

Multiple Choice

In the BCG matrix, profits from _____ should not be invested back into that category because the industries in it have bleak prospects.

• A) dogs
• B) stars
• C) cash cows
• D) question marks
• E) turkeys

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Definitions:

Persuasive

Capable of convincing someone to do or believe something through reasoning or the use of emotion.

Creative

Referring to the use of imagination or original ideas to create something; often associated with innovation in design, marketing, and problem-solving.

Advertising Objectives

The specific goals a company aims to achieve through its advertising campaigns, such as increasing brand awareness or boosting sales.

Identifying Audience

The process of determining who the target consumers are for a product or service.