Big Bite Ltd

question 53

Multiple Choice

Big Bite Ltd., a multinational fast food chain, offers hamburgers, hot dogs, sandwiches, shakes, and deserts. The restaurant uses different ingredients in each country it operates, based on the central elements of that nation's diet. The managers at Big Bite Ltd. prefer to sacrifice efficiency in order to remain responsive to local requirements. Big Bite Ltd. uses which of the following strategies?

• A) A global strategy
• B) A transnational strategy
• C) A multidomestic strategy
• D) A disintermediation strategy
• E) A balanced strategy

---

Definitions:

Economies

The large-scale systems in which production, resource allocation, distribution, and consumption of goods and services occur within societies.

Cultures

The shared patterns of behaviors, beliefs, traditions, and artifacts that characterize different groups or societies.

Dominant Language

This refers to the primary language spoken by the majority of people in a particular area or community, often used in government, media, and education.

Great Britain

An island in the North Atlantic Ocean off the northwest coast of continental Europe that includes the countries of England, Scotland, and Wales.