When IKEA Enters a New Country, It Opens Just One

question 39

Multiple Choice

When IKEA enters a new country, it opens just one store. This store is then used as a showcase to establish IKEA's brand. Once IKEA gains brand recognition in a country, more stores are established. This is an example of the _____ strategy.

• A) blue ocean
• B) disruptive
• C) foothold
• D) bricolage
• E) first mover

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Definitions:

Purpose Statement

A declaration that outlines the objectives or goals of a document or research project, guiding the content's direction.

Objective

An objective is a specific, measurable, achievable goal or target that an individual or organization aims to accomplish within a defined timeframe.

Descriptive Statistics

Statistical methods that summarize and organize data to describe its main features without drawing conclusions beyond the data.

Central Tendency

A statistical measure that identifies the single value that best represents the central position within a dataset.