When Goods and Services Offered by Two or More Organizations

question 38

Multiple Choice

When goods and services offered by two or more organizations under different brands are stationed very close to each other:

• A) hypercompetition always takes place.
• B) a consortium is formed.
• C) co-opetition occurs.
• D) co-location occurs.
• E) a joint venture is formed.

---

Definitions:

Superego

In psychoanalytic theory, the part of the personality that represents internalized ideals, ethics, and provides standards for judgment.

Ego Function

Psychological processes associated with the self that are responsible for perception, judgment, tolerance of ambiguity, and reality testing.

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and to cope with reality.

Denial

A psychological defense mechanism where an individual refuses to accept reality or facts, thereby avoiding a potentially distressing truth.