Apple's Creation of a User-Friendly Small Computer in the Early

question 45

Multiple Choice

Apple's creation of a user-friendly small computer in the early 1980s helped fuel a reputation for creativity and innovation that persists today. This is an example of a _____ strategy.

• A) co-opetitive
• B) foothold
• C) bricolage
• D) fighting brand
• E) first mover

---

Definitions:

Cash Equivalents

Liquid assets that can be quickly turned into a specific amount of cash and have initial maturity times of no more than three months.

Cash Ratio

A financial ratio indicating how well a company can cover its short-term obligations using its liquid assets.

Current Ratio

A financial metric that evaluates a firm's capacity to meet its short-term liabilities, which are due within a year.

Total Current Assets

The sum of all assets of a company that are expected to be converted into cash or used within one year or within the operating cycle.