One Flew South's Strategy of Locating Their High-End Restaurant in the Atlanta

question 30

Multiple Choice

One Flew South's strategy of locating their high-end restaurant in the Atlanta airport rather than where premier establishments are usually placed - the city center or crowded suburbs, is an example of the _____ strategy.

• A) blue ocean
• B) disruptive
• C) foothold
• D) hypercompetitive
• E) fighting brand

---

Definitions:

Primary Data

Data collected firsthand by the researcher for a specific research purpose, through surveys, interviews, or experiments.

Sample Frame

A list or database from which a statistical sample is drawn for a research or survey.

Survey Research

A research method involving the collection of information from a sample of individuals through their responses to questions.

Content Analysis

A research technique used to systematically analyze the content of communication materials, such as texts, media, and documents, to identify patterns or themes.