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McDonald's Golden Arches, the Nike Swoosh, and Apple's Outline of an Apple

question 48

Multiple Choice

McDonald's golden arches, the Nike swoosh, and Apple's outline of an apple are examples of _____.


Definitions:

Five-Factor Theory

A model in psychology that describes human personality as composed of five broad traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Trait Theories

Theories in psychology that focus on the identification and measurement of specific, consistent personality characteristics.

Unconscious Processes

Mental activities beyond conscious awareness that influence thoughts, feelings, and behaviors.

Projective Measures

Personality tests that examine unconscious processes by having people interpret ambiguous stimuli.

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