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Healthie Is a Health Drink Company That Is Known for Launching

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Healthie is a health drink company that is known for launching drinks with flavors which are different from what are offered in the market. It regularly indulges in experimentation to come up with new and exotically flavored drinks. It also charges higher than the other health drink companies. Another company offers the same drinks a lower price. Customers who were once loyal to Healthie immediately switch over to the new company which is charging a lower price for the same drinks. This is an example of _____.


Definitions:

Lex Mercatoria

A set of legal principles that govern international commercial law and practices, often used to resolve disputes in international commercial arbitration.

Treaty

A formally concluded and ratified agreement between sovereign states or international organizations.

International Contract

An international contract is a legally binding agreement between parties from different countries, often involving complex considerations of multiple legal jurisdictions.

Forum

A place, meeting, or medium where ideas and views on a particular issue can be exchanged.

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