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Textbook Publishers Can Charge High Prices Because Students Enrolled in a Class

question 30

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Textbook publishers can charge high prices because students enrolled in a class must purchase the specific book that the professor has selected. Used copies are sometimes a lower-cost option, but textbook publishers have cleverly worked to undermine the used textbook market by releasing new editions after very short periods of time. According to Porter what "force" do textbook publishers represent?


Definitions:

Price Sensitive

The degree to which the demand for a product changes in response to changes in its price.

Differential Pricing

A pricing strategy in which a company sets different prices for the same product or service based on certain criteria such as customer segment, quantity purchased, or location.

Wasted Capacity

Resources or production capabilities that are underutilized or not used to their full potential, leading to inefficiencies.

Overbooking

A strategy used in various industries where more reservations or orders are accepted than can be accommodated, based on expected cancellations or no-shows.

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