Which of the Following Statements Is True About the BCBS

question 2

Multiple Choice

Which of the following statements is true about the BCBS (Blue Cross Blue Shield) Association

• A) It is the single largest trade association of private health care insurers in the United States.
• B) It covers hospital and related services only.
• C) It covers physician services only.
• D) It is a for-profit organization.

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Definitions:

Intensive Distribution

A form of market coverage whereby a product is made available in as many outlets as possible.

Exclusive Distribution

The awarding by a manufacturer to an intermediary of the sole right to sell a product in a defined geographic territory.