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The emeritus physics professor taught at the university for forty years and had built quite a following in the community and an enviable LinkedIn network of alumni donors.The university was loath to ask him to retire,so they set up a lab where he could pursue his two passions,a perpetual motion machine and cold fusion,either of which would solve the world's energy problems.As the years passed,the budget was held constant and suffered due to the rise in prices for perpetual motion machine parts.Cold fusion material certainly wasn't getting any cheaper either,and it was evident to all the other physicists that the project was subjected to termination by:
Marketing Research
The systematic gathering, recording, and analyzing of data about issues relating to marketing products and services.
Business Environment
Describes the combination of external and internal factors that influence a company's operating situation, including economic, legal, political, and social conditions.
Brand Position Statement
A declaration that communicates the unique value of a brand to its target market compared to competitors.
Marketing Communication
The use of various channels and tools by a company to convey its marketing messages to its target audience.
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