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Work rules:
The Two-Step Flow Model
A communication theory suggesting that information from the media moves to opinion leaders and then to a wider audience.
Influencers
People who can influence others' buying choices due to their expertise, status, authority, or personal connection with their audience.
Dissemination
The process of spreading information, knowledge, or ideas to a wide audience.
Sticky
Describes content, websites, or applications that engage users and encourage them to spend more time interacting with them.
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Q90: Criteria, such as percentage of repeat business