Compared to Diversification That Is Grounded in Intangible Resources, Diversification

question 117

True/False

Compared to diversification that is grounded in intangible resources, diversification based on financial resources only is more visible to competitors and thus more imitable and less likely to create value on a long-term basis.

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Definitions:

Theodore Levitt

Theodore Levitt was a renowned economist and professor at Harvard Business School, best known for his work on marketing and for coining the term "globalization."

Market Share

The percentage of an industry's sales that a particular company controls, serving as an indicator of the company's size and competitiveness.

Trucking

The transportation of goods and materials by road using trucks.

Routes

Paths or methods chosen to deliver goods or services to consumers, which can also refer to the logistical pathways in supply chain management.