Which of the Following Statements Is True

question 69

Multiple Choice

Which of the following statements is true?

• A) As customer loyalty increases, customers are more sensitive to price increases.
• B) Customer satisfaction has a positive relationship with firm profitability.
• C) Customer loyalty is fragile and cannot reliably be considered a factor in firm success.
• D) Customer loyalty is of importance only to firms using the differentiation strategy.

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Definitions:

Postconventional Moral Reasoning

A level of moral reasoning that recognizes the complexity of ethical decision-making and values principles above conformity to societal norms.

Individual Rights

Fundamental entitlements and freedoms guaranteed to every person, typically upheld by law.

Social Relationships

Connections between individuals that can provide support, friendship, love, and social networking, impacting well-being and social identity.

Personal Rewards

Benefits or satisfactions that individuals personally gain from their actions or efforts.