An Analysis of the Activity Map of a Successful Company

question 41

Multiple Choice

An analysis of the activity map of a successful company such as Southwest Airlines emphasizes how:

• A) the organizational culture of Southwest Airlines is the key to its success.
• B) understanding the profitability in an industry indicates to companies where above-average returns can be earned.
• C) it is harder for rivals to match a configuration of integrated activities than to imitate a single activity.
• D) the primary and support activities of a successful company capture value all along the value chain.

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Definitions:

Chronological Order

A method of organization in which events or actions are arranged based on the time in which they occurred, from earliest to latest.

Facebook Album

A feature on Facebook that allows users to organize and share collections of photos and videos.

Microblogging Platform

A microblogging platform is an online service that enables users to post brief, instant updates and messages to a public audience.

Message Board

An online discussion site where people can post messages to start conversations or reply to others on various topics.