A River Barge Company Can Offer Cheaper, Although Slower, Per-Pound

question 40

Multiple Choice

A river barge company can offer cheaper, although slower, per-pound transportation of products to companies when compared with transportation by air, truck, or rail.The river barge company should first target customers whose companies use:

• A) the integrated cost leadership/differentiation strategy.
• B) either of the focus strategies.
• C) the cost leadership strategy.
• D) any of the strategies except the focused differentiation strategy.