Which of the Following Statements Is True

question 69

Multiple Choice

Which of the following statements is true?

• A) As customer loyalty increases, customers are more sensitive to price increases.
• B) Customer satisfaction has a positive relationship with firm profitability.
• C) Customer loyalty is fragile and cannot reliably be considered a factor in firm success.
• D) Customer loyalty is of importance only to firms using the differentiation strategy.

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Definitions:

Poisonous Condition

A state of health impairment caused by the ingestion, inhalation, or absorption of toxic substances.

Potassium

An essential mineral and electrolyte necessary for the proper functioning of cells, nerves, and muscles in the body.

Excessive Amounts

Quantities that exceed what is normal, necessary, or reasonable.

Metabolism

The complex of life-sustaining chemical reactions in organisms, involving the processing or conversion of substances.