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At Southwest Airlines, the complex interrelationship between the firm's culture and human capital adds value for customers in ways that other airlines cannot, such as jokes on flights by flight attendants and cooperation between gate personnel and pilots.
Average Variable Cost
The total variable costs divided by the quantity of output produced, indicating the average amount spent on variable costs per unit of output.
Variable Costs
Expenses that fluctuate in direct proportion to changes in production volume or activity levels, including costs like raw materials and direct labor.
Cost Curves
Graphical representations that show how the cost of producing goods changes with changes in the quantity of production.
Profit Maximization
The system by which a business calculates the price and output that lead to the highest earnings.
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