Target's Brand Promise "Expect More

question 68

Multiple Choice

Target's brand promise "Expect More.Pay Less" and appeal to higher-income, fashion-conscious discount shoppers illustrates the __________ strategy.

• A) cost leadership
• B) differentiation
• C) focused differentiation
• D) integrated cost leadership/differentiation

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Definitions:

Good

A tangible product or service that satisfies some human desire or need, which can be bought or sold.

Units

Basic quantities or measurements used as standards for expressing and comparing the quantity of physical properties.

Tax

Tax refers to a compulsory financial charge or some other type of levy imposed upon a taxpayer by a government organization in order to fund government spending and various public expenditures.

Good

An item or product that satisfies a want or need and can be transferred to others.