At Southwest Airlines, the Complex Interrelationship Between the Firm's Culture

question 5

True/False

At Southwest Airlines, the complex interrelationship between the firm's culture and human capital adds value for customers in ways that other airlines cannot, such as jokes on flights by flight attendants and cooperation between gate personnel and pilots.

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Definitions:

Predictive Validity

The extent to which a score on a scale or test predicts future performance on a related task or outcome.

Personality Inventory

A type of questionnaire or test that assesses various aspects of a person's character or psychological makeup.

IQ Test

An exam structured universally to assess human intellect and cognitive skills.

Reliability

Reliability refers to the degree to which an assessment tool produces stable and consistent results over time.