Southwest Airlines Has a Complex Interrelationship Between Its Culture and Staff

question 66

Multiple Choice

Southwest Airlines has a complex interrelationship between its culture and staff that adds value in ways that other airlines cannot, such as jokes on flights or the cooperation between gate personnel and pilots.These examples illustrate which of the following criteria for sustainable competitive advantage?

• A) Valuable
• B) Rare
• C) Costly to imitate
• D) Nonsubstitutable

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Definitions:

Specific

Clearly defined or identified; precise or particular in nature.

Measurable

Capable of being quantified or subjected to measurement, often used to determine the effectiveness or impact of certain actions.

Realistic

Something that is plausible and in line with reality, often referring to expectations or portrayals that are achievable or accurate.

Marketing Objectives

Specific, measurable goals set by a company to guide its marketing strategy and drive its efforts towards achieving business targets.