Examlex
Which of the following might be used as a factor in an APT factor model?
Core Competencies
The unique strengths or strategic advantages of a business, comprising knowledge, resources, and capabilities that distinguish it in the marketplace.
Competitive Advantages
Unique attributes or capabilities that allow a company to outperform rivals, create greater value for its customers, and achieve superior market position.
Straddling
A strategy where a company seeks to occupy more than one position in a market or industry, often attempting to offer a range of products or services to cover different segments.
Marketing Failure
Marketing failure occurs when a marketing plan fails to achieve its objectives, leading to wasted resources, lost opportunities, or negative impact on a company's brand.
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