Wendy,Greta,Tom,and Bill Have All Made New Year's Resolutions to Lose

question 90

Multiple Choice

Wendy,Greta,Tom,and Bill have all made New Year's resolutions to lose weight.Based on the information below,which of them is MOST likely to lose weight?

• A)Greta,who intends to dramatically reduce her fat intake and tells others that she is greatly committed to her diet.
• B)Bill,who feels that it is important to cut back his calorie intake but is unsure of whether he will need to increase his exercise.
• C)Wendy,who appreciates the importance of regular exercise but says that it is difficult to find the time to do so.
• D)Tom,who wants to lose weight but tells others that he really doesn't understand why people make such a fuss over diet and exercise.
• E)None of these will lose weight.

---

Definitions:

Unique Characteristics

Distinctive features or qualities that set an entity or concept apart from others in a significant and typically advantageous way.

Positive Associations

The beneficial connections or relationships customers make between a brand or product and their personal perceptions or experiences.

Semantic Scales

A type of survey rating scale that uses words rather than numbers to identify the distance between points on the scale, often used in measuring attitudes or perceptions.

Perceptual Maps

A visual representation used in marketing to display customers' perceptions of a brand or product in comparison to its competitors on various attributes.