From MyPsychLab EXPLORE: "Conformity Factors

question 9

Essay

From MyPsychLab EXPLORE: "Conformity Factors"
To access this asset go to MyPsychLab and click on "Course Documents." Under the heading "Index of Multimedia," click on the "here" link.Select Chapter 5,Attitudes: Evaluating and Responding to the Social World,and click on "Find Now." For the Chapter 5 items,click on the "Explore" item called "Conformity Factors.")
This exercise is about types of persuasive messages.What are the two routes for persuasive messages,and how do they work? Describe the exercise in general and say something about the advertisements shown.Were the exercise itself a learning experience,and given the rewarding bell for right answers,and the punishing buzzer for wrong answers,what type of learning process is going on here? Give your opinion about the effectiveness of messages that ask you to think.

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Definitions:

Fixed Fee

A pricing structure where the cost of a service or project is agreed upon upfront and not subject to change based on time or resources used.

Cost Reimbursable Contract

A type of contract where the buyer reimburses the seller for all legitimate costs incurred plus a fee representing profit.

Profit

The financial gain obtained when the revenue generated from business activities exceeds the expenses, costs, and taxes involved in maintaining the business.

Punch List

A document listing work that does not conform to contract specifications, needing completion or correction before project finalization.