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With the process of modernization,literacy and social mobility increase.
Premium-priced Automobile
Vehicles sold at a price above the average market rate due to their perceived quality, brand prestige, luxury, or performance features.
Niche Positioning
The strategy of targeting a specific, often small, segment of the market with tailored products or services, aiming to meet unique needs or preferences.
Extreme Sports Themes
The incorporation of extreme sports elements into various contexts, like marketing, to appeal to audiences interested in high-risk activities.
Positioning Statement
A brief description of a product or service and its value proposition, targeted to a specific audience to differentiate it from competitors.
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