McKenna Restaurant Wishes to Open a New Store A) a
B) B
C) C
D) D

question 180

Multiple Choice

McKenna Restaurant wishes to open a new store. Based on the following subjective criteria, where should the new store be located? Factor Score by Location $$\begin{array} { | l | l | l | l | l | l | } \hline \text { Factor } & \text { Weight } & & \mathrm { B } & \mathrm { C } & \mathrm { D } \\\hline \text { Markets } & 35 & 8 & 10 & 6 & 8 \\\text { Quality of Life } & 25 & 6 & 4 & 8 & 6 \\\text { Transportation } & 20 & 4 & 6 & 8 & 4 \\\text { Suppliers } & 20 & 8 & 6 & 8 & 6 \\\hline\end{array}$$

• A) A
• B) B
• C) C
• D) D

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Definitions:

Random Sample

A method of selecting a subset of individuals from a population in which each person has an equal chance of being chosen.

Double-Blind Experiment

An experimental design in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias.

Case Study

A detailed analysis of a person, group, event, or situation over a period of time, used as a research method in psychology and other disciplines.

Correlation

A statistical measure that indicates the extent to which two or more variables fluctuate together.